What to Post on LinkedIn When Job Searching: 6 Real Examples to Get Noticed by Employers
What do you actually post on LinkedIn when you're a job seeker?
Figuring out what kind of content to share can feel as challenging as the job search itself. You know you should make yourself visible, but what exactly are you supposed to say?
As someone who uses LinkedIn daily and helps international job seekers stand out, I've spent years looking at posts from people searching for jobs.
So instead of giving you a list of generic content ideas, I've collected 6 real LinkedIn posts from job seekers, and broken down what you can learn from each of them.
Let's Go!
LinkedIn Open to Work Post (The Easiest Option)
Let's start with the one I like to call the "least effort, least results" post. I'm using my own profile as an example here.
When you turn on "Open to Work" and add your job and location preferences, LinkedIn can automatically generate a post for you.
One click, and it's ready to publish:
❌ I wouldn't recommend it.
It's the easiest option (just like Easy Apply), so anyone can do it with no effort whatsoever. But as we all know - when you do what everybody does, your chances of standing out are also close to zero 😬.
What I've noticed is that some people don't even bother editing the automatically generated text. They leave it saying: "looking for a new role".
By doing this, you're basically hoping that anyone who sees your post will take the time to open your profile, figure out what kind of job might fit your background, and connect you with the perfect opportunity.
👇 I'd recommend taking your Open To Work post to the next level with examples 2 and 3 below.
Say you're open to work, but in your own words
Here's a much better way to say you're Open to Work.
I like how this job seeker grabs attention with "Time to write the next big chapter" and then does the following:
Shows what experience he brings to the table
Focuses on one specific role (making it easier for people to help)
Uses an emoji to highlight his preferred locations
Adds a personal touch: "I'm not looking for "a job"...I'm looking for a mission."
Invites people to DM him and repost.
Putting yourself out there and asking for help can feel uncomfortable. But if you ignore this option, you'll never know who might be willing to help you.
And in this case, it paid off! His network's support turned into interviews, offers and interest from companies across different markets 🚀.
What to Post on LinkedIn After a Layoff
Right now, LinkedIn is full of "Goodbye posts" from former Pipedrive and Canva employees following the recent layoffs.
❗️One thing I keep noticing is that many of them are way too long and leave the most important information (what they want to do next), until the last paragraph.
I'd flip that around.
Start with the role you're looking for. Leave the thank-yous and tags for later (they can boost your visibility) or skip them completely.
That's exactly what this job seeker does.
He gets straight to the point.
Maybe it's because he's a fellow Estonian 😁🇪🇪 (we're not exactly known for long talks!). He adds some humour to his job search and takes an unexpected turn when talking about AI.
🔥 Need proof it works? This post generated around 10 potential opportunities.
Share Your Portfolio on LinkedIn
If your work involves something visual, a portfolio can be a great way to show potential employers what you're capable of. And don't worry, you don't need to build a fancy website first!
Putting your work together in a PDF document is a much simpler way to get started. You can then share it as a LinkedIn carousel post, just like this job seeker:
The next two ideas can easily become your regular LinkedIn content pillars during your job search.
Show that you're actively updating your skills
You've probably seen those "I'm so excited to announce" posts after someone completes a course or earns a new certification.
I'm not the biggest fan of them, but I've learned that if you don't "sell yourself" while someone else does, who do you think will get the attention?
The good news is you don't need a new certificate every time to show you're growing. Sharing what you're currently learning, testing or experimenting with still shows curiosity and helps others see that you're keeping up with developments in your field.
🚨 But be ready for one thing.
When you start posting on LinkedIn, you probably won't get much attention at first.
Your network is still small
You're not yet good at writing engaging posts
You haven't found your content pillars, so it's hard for you (and the algorithm) to see what you want to do here
And when the likes don't come, you start wondering: what's the point?
👉 For moments like these, Juan recommends turning to Austin Kleon's book "Show Your Work!" and continuing to show up.
Let potential employers know how you think
The idea with this post is to address common pain points in your industry and show potential employers how you approach them.
Let me explain how my brain 🧠 works, when I see something like this, from the perspective of a solopreneur who might want to hire someone for marketing.
The post below grabs attention for two reasons:
I recognize a topic that interests me: marketing audit. As an entrepreneur, I want to make sure my efforts are paying off.
The hook creates curiosity. She opens with what she wouldn’t do, gives us a peek into her way of thinking, then explains what most people do (so I might recognize myself 🙋♀️) and I start wondering how she could help me.
A post like this would catch my attention much faster than a cold sales message in my LinkedIn inbox. Obviously, it also needs to land at the right moment, but when you post regularly, one day a follower might remember you.
To feel motivated on the way, Valeriia recommends the following:
Make posting fun for yourself. She’ll keep sharing her thoughts for herself, and if it brings some profit later, that’s a bonus rather than the main goal.
Don’t try to predict what will take off. It’s hard to know which post will work and which won’t.
And I think that’s a good reminder to end this article with.
Posting on LinkedIn doesn’t guarantee job opportunities. But it's a tool you have as a job seeker and it gives people a chance to see how you think, what you know and what you could bring to their team.
Whether you use it or not, is up to you.
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